Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
HOWL: Drink Wild
Project Type
Graphic Design, Branding, Packaging
Date
May 2025
Tools
Illustrator, Photoshop
Role
Concept, Design, Typography, Art Direction
Favorite Detail
When people thought the drinks were real and asked me where they could buy them
HOWL is a fictional vintage-inspired beverage brand created to explore visual storytelling, packaging design, and brand identity.
Set somewhere between a desert dive bar and a backwoods gas station, HOWL is built for the wild ones—the dreamers, drifters, and midnight wanderers. Each can is a nod to Americana, echoing the textures of old beer labels, roadside billboards, and hand-painted signs fading under sun and time.
From flavor names like Desert Cherry and Midnight Huckleberry to moonlit designs and gritty print treatments, HOWL is more than a drink—it’s a visual narrative. Every detail was designed to feel honest, worn-in, and unforgettable.
This is not a real product—it’s a creative showcase of brand building, packaging, and environmental storytelling.
Drink wild.
