HOWL: Drink Wild

HOWL is a fictional vintage-inspired beverage brand created to explore visual storytelling, packaging design, and brand identity.

Set somewhere between a desert dive bar and a backwoods gas station, HOWL is built for the wild ones—the dreamers, drifters, and midnight wanderers. Each can is a nod to Americana, echoing the textures of old beer labels, roadside billboards, and hand-painted signs fading under sun and time.

From flavor names like Desert Cherry and Midnight Huckleberry to moonlit designs and gritty print treatments, HOWL is more than a drink—it’s a visual narrative. Every detail was designed to feel honest, worn-in, and unforgettable.

This is not a real product—it’s a creative showcase of brand building, packaging, and environmental storytelling.
Drink wild.